Evaluating Immersive VR Visualization for Finance

By: Melvin He, Spring 2023

Research findings conclude that the main advantages for using 3D, VR, and immersive technologies in finance are: 

1. presentation of large amounts of data in a limited space

2. overcomes space limitations due to a restricted physical space

3. additional data supporting meaningful additions of information

4. support of cognitive functions as e.g. pre-attentive processing

5. easier knowledge and information discovery

6. visual appealing presentation of qualitative and quantitative data

7. representing inherently complex data in simplified ways