By: Aarav Kumar (2025)
AR can revolutionize the way we engage with environmental issues, offering immersive and interactive experiences that enhance climate awareness and promote sustainability. This is a brief overview of potential AR applications in this field, with links to real-world examples for inspiration.
AR can transform traditional environmental education by overlaying digital information onto real-world settings, making abstract ecological concepts tangible and engaging. This technology allows users to visualize environmental changes, such as deforestation or rising sea levels, in their immediate surroundings, fostering a deeper understanding of climate issues.
Example: In 2016, The Virtual Human Interaction Lab (VHIL) at Stanford University developed "The Stanford Ocean Acidification Experience," an immersive VR experience that educates users about the effects of increased carbon dioxide on ocean chemistry.
CO2 Emission Visualization: Users begin by observing CO₂ emissions from urban traffic, tracking these molecules as they disperse into the atmosphere and are subsequently absorbed by the ocean. This visualization underscores the connection between human activities and oceanic changes.
Underwater Exploration: The simulation transports users to a virtual underwater ecosystem, allowing them to explore rocky reefs and observe marine life. This immersive environment provides a firsthand look at the current state of ocean habitats.
Future Projections: The VR experience fast-forwards to the end of the century, illustrating predicted changes in ocean acidity levels if CO₂ emissions remain unchecked. Users witness the degradation of coral reefs and the decline of marine biodiversity, emphasizing the long-term consequences of inaction.
You can download the app for free on your Meta Quest by using this link.
Another video project from the VHIL: a 360-degree virtual underwater ecosystem offering an immersive view of how coral reefs could look by the end of the century if carbon emissions continue rising.
AR can bring environmental concepts to life, helping users visualize and understand ecological processes and the impacts of climate change, without the environmental footprint associated with physical travel. This approach democratizes access to environmental education, allowing students worldwide to explore and learn about diverse habitats.
Example: The Norman Rockwell Museum launched a free virtual field trip program that enables classrooms globally to explore over 250 artworks, including those addressing social justice and the environment.
Educational Content: The program provides a rich educational experience by offering historical context, videos, and lesson plans tailored to different age groups. Teachers can integrate these materials into their curriculum to help students analyze visual storytelling, historical events, and artistic techniques.
Interactive Exploration: The virtual platform enables users to explore artworks up close, zooming in on details that might be difficult to see in a physical museum setting.
Global Access: This initiative eliminates geographical barriers, allowing students from anywhere in the world to engage with important works of art, fostering a deeper understanding of history, culture, and social issues through an accessible digital experience.
Example: Google Expeditions (now integrated into Google Arts & Culture) is a virtual reality (VR) program allowing students to embark on immersive journeys to explore natural habitats, ecosystems, and historical sites. By using 360-degree imagery and interactive guides, students can visit locations they might never have the chance to see in real life, enhancing their appreciation of the natural world.
Environmental Expeditions: One of the most notable expeditions is a virtual tour of the Great Barrier Reef, led by marine biologist David Attenborough. Through interactive storytelling and VR imagery, users can dive beneath the ocean's surface to explore the reef’s diverse marine life, coral formations, and ongoing conservation efforts . The experience highlights the threats posed by climate change, coral bleaching, and human activities, showing how the reef may deteriorate over time if urgent action is not taken. Explore the expedition here: https://artsandculture.google.com/story/TwWh-DDAYo9iWA
Global Accessibility: This program has reached thousands of classrooms worldwide, giving students a chance to experience one of the world’s most fragile ecosystems without leaving their desks.
Explore more expeditions: https://artsandculture.google.com/project/expeditions
AR can simulate interactions with wildlife, raising awareness about endangered species and conservation efforts.
Example: The San Antonio Zoo collaborated with Geomedia Inc. to create "SA Zoo-AR," an app that brings animals to life through augmented reality, enhancing visitor engagement and education without direct contact or disturbance of animal enclosures.
More info:
https://www.mysanantonio.com/lifestyle/article/zoo-animals-just-a-touch-away-4547455.php
AR is also transforming the fashion industry by enabling virtual try-ons, reducing the need for physical samples, and minimizing waste. Consumers can visualize how garments look and fit without the environmental costs associated with manufacturing and shipping.
Example: Versace leveraged AR through platforms like Fortnite and Snapchat to promote its Mercury sneakers, allowing users to virtually try on and experience the product. This innovative approach not only engages tech-savvy consumers but also reduces the environmental impact of traditional marketing methods.
AR can be used to create immersive narratives that highlight environmental issues and inspire action.
Example: The University of the Sunshine Coast partnered with HavenXR to develop immersive experiences, such as swimming with humpback whales, to educate and engage users in marine conservation efforts.
Example: FloodVue is an AR application developed by WSP to enhance flood risk management by providing immersive visualizations of flood scenarios. By integrating real-world environments with digital flood data, FloodVue offers users a comprehensive understanding of potential flood impacts, aiding in effective planning and decision-making.
Immersive Visualization: FloodVue utilizes AR to overlay predicted flood conditions onto real-world settings. This allows users to experience a mutli-dimensional representation of how floods could affect specific locations, making complex data more accessible and engaging
Data Integration: The application incorporates various data layers, including water surface elevation grids, ground surface grids, and building footprints. This comprehensive data integration ensures accurate and detailed flood modeling, enhancing the reliability of the visualizations.
Interactive Ground-Level View: FloodVue offers a 360-degree ground-level perspective, allowing users to navigate through virtual floodplains. This feature provides a realistic view of historical, current, and future flood levels superimposed onto detailed street views, facilitating a deeper understanding of flood risks in specific areas.
Enhanced Community Engagement: By transforming complex flood data into immersive visual experiences, FloodVue helps communities comprehend the potential impacts of flooding. This understanding fosters proactive engagement in flood preparedness and resilience initiatives.
More info: